OFFICIAL GEAR

Daytona Beach Bike Week, also called Daytona Bike Week, is a motorcycle event and rally held annually in Daytona Beach, Florida. Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals. The event is usually held on the first full week of March and contends with the Sturgis Motorcycle Rally as the most popular motorcycle rally in the United States.