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STURGIS, SD - August 7-16, 2026 1375 Lazalle St
Official Gear Promotions has multiple vendor placement lots during the biggest rally of the year. It's time for the 86th anniversary rally and all indications are that it will be monumental. We offer reasonable rates, vendor support promotions, power, and well kept grounds. The Dakota Mart and 1375 Lazalle St are two of our primary vendor locations, we also have others available. Reserve your location today! The venue is located between HD and Indian on Lazalle Street.
STURGIS, SD Lynn's Dakotamart - August 7-16, 2026 It's Time for the 86th Sturgis Motorcycle Rally
Lynn's Dakotamart is the crown jewel of our Sturgis locations. This year is the 86th anniversary of the biggest rally on earth. Located on Lazelle street, the Dakotamart lot boast's a "never ending" amount of traffic during the Rally. The Dakotamart is literally "the center of it all" on Lazelle street. This premium location is a sure bet for those vendors that need to see an abundance of traffic. Everyone that goes to Sturgis ends up at Lynn's Dakotamart at some point during the Rally. Space is very limited! Book your spot today.
Hoopers Crab House during OC Rock & Ride (Former OC Bikefest) Sept 9-13, 2026
The world renowned Hoopers Crab House hosts an impressive list of vendors during OC Rock & Ride each year. Everything from wheels to leather can be found on this lot. Most of the businesses that are located on our Hoopers Crab House lot are multiple year repeat customers. Call today to see if we have a spot for you.
Daytona Biketoberfest - October 15-18, 2026
The Legendary Boothill Outpost is the place to be during Biketoberfest. Across the street from the Iron Horse Saloon on US 1 makes the Outpost the ideal location for vendors. Space is very limited so get your application in early and come join us.
Daytona Bike Week - March 5-14, 2027
The Legendary Boothill Outpost is where we call home during the 86th Daytona Bike Week. As a vendor, location is everything and the Boothill Outpost has that. Across from the Iron Horse Saloon on US 1, right in the middle of the action.
WE GET IT
Our Mission
Our mission at OFFICIAL GEAR COMPANY is to help provide you with the best possible opportunity for success as a vendor on our locations. We understand how difficult the vendor world can be when traveling from Rally to Rally. Evidence of our commitment to your succes can be found in what we do and not in what we say. Our company PROMOTES our vendors through traditional media, digital media (Bikers Info USA app), and print (The Pocket Guide Books).
Part of the appeal to our locations is cleanliness and orginzation. We pay close attention to traffic flow, parking, and keeping our facilities clean from the accumulation of trash. Our restrooms are kept clean and useable throughout all events. We do this for our vendors and for the patrons that visit our locations.